My Fiction


The Best-Laid Schemes

…gang aft agley, according to Mr. Burns. As I am a modern & sophisticated human being, that naturally puts me in mind of a character in a John Cusack movie (which one? I dunno) who said something like this: “Some drink from the fountain of knowledge. Others…gargle.” So here we are. I’ve had a lot…


Still playing with AdWords

I’ve heard terrible things about Google customer service. And I may even say some of them myself in a bit. But not today. Today I called a toll-free number and spoke to a couple of friendly, knowledgeable support staff. I was on hold for a very brief period–less than a minute. I had some general…


Trying out Google AdWords

It’s interesting, so far. If you’re not familiar with AdWords, it’s a service that lets you advertise on Google & other sites. Basically you create keyword lists, create ads, and enter bids. Google then holds an automated online auction to determine whether one of your ads will show, and in what position. So Scarecrow is…


Your site needs…a new site.

Bob Walsh over at 47Hats is a great guy. His books are well worth reading. So when he offered to take a quick look at commenters’ sites, I jumped on it and sent him a link to the Scarecrow homepage. Here’s what happened: http://47hats.com/2011/12/whats-the-most-important-question-about-your-startup/. Ha! Now…the thing is, I think Bob and Scarecrow’s customers live…


Usernames, Passwords, and Bad Ideas that Won’t Go Away

Hi again, everybody. I just had to defend Scarecrow’s use of old-style usernames and passwords. Not to my boss, because I don’t have one of those here. It was just a conversation. But it’s a conversation I keep having, and maybe some of you guys do too. So here are my thoughts on the online…


Slouching toward accountability?

Hi guys! Software is fun to write! Well, it is. The trick, though, is to write the software that people actually need. Here I am, with an application that’s been stable for months (untouched by human hands! self-repairing!), which is what I needed to know, and now I do. So I sent a quick note…